Friends of Barbados

Meet the Friends of Barbados, the panel of judges who will be selecting the winners of the competition
Karen Blackett

Karen Blackett, OBE

The daughter of two Barbadian parents, one of whom quite fittingly with our campaign, was a nurse, Karen Blackett today is one of the most influential women in the UK. In the media and advertising sector she has established herself as a champion of women’s rights, equality, and diversity. She is currently Chair of MediaCom UK, one of the most powerful media brands in the UK.
Carl Cox

Carl Cox

With his family having moved to Manchester from Barbados in the 1960s, superstar DJ Carl Cox credits his Bajan upbringing as the source of his musical inspiration and what has blossomed into a stellar career as an artist. A son of the soil who needs no introduction.
Tom Aikens

Tom Aikens

At the age of 26, this friend of Barbados became the youngest British chef to ever receive two Michelin stars. A stalwart in the culinary world, Chef Tom Aikens has long been a cherished fan of our island, even becoming the ambassador for the Barbados Food and Rum Festival for two years (2018, 2019).
Sue Springer

Sue Springer

Sue is currently the Director for Corporate and Government Relations at The Caribbean Council. Sue’s career spans some 40 years in the tourism and hospitality sector. During this time, she was involved with managing a number of luxury hotels in Barbados; she was CEO of the Barbados Hotel and Tourism Association for a period of 16 years.
Angie Greaves

Angie Greaves

Angie Greaves, National Drive Time Presenter, Smooth Radio and Smooth Sunday Mornings, has one of the most soulful and distinctive female voices in UK radio today. Angie is passionate about not only being recognised for her voice but also as a lauded British female spokesperson. A proud mother of two daughters, Angie fully encompasses the archetypal, positive role model for 50+ women throughout the UK and farther afield.
David Harewood

David Harewood, MBE

The son of a Barbadian couple who, like many others, migrated to the UK in the late 1950s and early 1960s, Harewood has established himself as a giant of film and theatre, making history in the process while shattering many glass ceilings for others in the field, such as becoming the first Black man to play Othello at the National Theatre in London.
Milton Inniss

His Excellency, High Commissioner for Barbados to the United Kingdom

Milton Inniss

With a background in, and unwavering dedication to social care and philantrophy, Milton is an avid member of Rotary International. He also is a lifelong member of the Barbados Cricket Association, the Barbados National Trust and the Barbados Museum. In 2018, he was appointed as High Commissioner for Barbados to the Court of St. James’s. He brings to this role a passion for matters relating to climate change, sustainability, trade, education and matters relating to the issues of Small Island Developing States.

Specific Terms and Conditions

Barbados Tourism Marketing Inc.’s “NHS HEROES”HOLIDAY COMPETITION
(The ‘Promotion’) RULES:

Barbados Tourism Marketing Inc (The Promoter),is giving the chance for UK NHS workers to be nominated to win one of 20 holidays to Barbados. We are looking for those unique stories of outstanding individuals and “heroes” who have gone above and beyond in their respective roles during this time. If you know of someone who is an NHS Worker, we invite you to nominate them.

By entering the Promotion, you hereby agree to be bound by these rules (Specific Terms and Conditions). Submitting a nomination will also be deemed acceptance of these terms and conditions. If there is any conflict between these Specific Terms and Conditions and the General Terms and Conditions occurs, these terms and conditions will prevail.

How to Enter
  1. Nominate your NHS Hero by sharing an image or video post to Facebook, Instagram or Twitter outlining who your NHS Hero is and how they have gone above and beyond their call of duty. Posts on Facebook must be posted directly to the timeline of the Barbados Cares NHS Facebook page and not your personal Facebook page.
  2. Image posts should use a caption to nominate your NHS Hero and their story (within the character limit set by the chosen social media platform) and video posts should include a recorded message of your NHS Hero nomination and their story.
  3. Image and Video posts must include a ‘hand heart gesture’ within the image or video, whereby you take both hands and create a heart shape. Alternatively, the Barbados Cares logo can be used as the post image by downloading here or by taking a screenshot from the official pages.
  4. Include #BarbadosCares in your post caption.
  5. Visit the Barbados Cares website ( and complete the competition entry form after sharing your post on social media. To fill in the entry form:
    1. Add the link to your social post. Please find details of how to copy the link to your social posts herecopy the link to your social posts here.
    2. Fill in your details
    3. Fill in the name of your NHS hero
    4. Submit your entry

Any social media account used to make a post entering the Promotion must be made public for the duration of the Promotion. Any entries made from accounts that are not public at any point during the duration of the Promotion may not be entered and may be treated as void.

All stages of the entry process must be completed. If any stage of this process is skipped or missed, the entry will be void.

This participation is in no way sponsored by Facebook, Twitter, Instagram or any other social media platform. No purchase will be required to enter. Posts shared by the Promoter throughout the course of the promotion period make no indication of the entrants likelihood of winning the competition.


This competition is open to residents of the United Kingdom (UK) including England, Scotland, Wales and Northern Ireland for participants that are age 18 or over. This promotion excludes any employees of the Promoter and anyone who otherwise connected with the operation of the Promotion (including third party sponsors and promotional partners) and the immediate families and/or household members of all such individuals.

Each entrant also confirms that anyone depicted in an entry has given their permission for the inclusion of their image, video or any other form of asset in the entry and the use of the entry including their image by the entrant and the Promoter.

The Promotion begins at 12noon(UK time) on 7thMay2020 and closes at 23:59 (UK time) on 31st May 2020. All entries received outside of this period will be void. Participants are permitted to make a maximum of one entry per person per email address during the promotion period. Any entries not submitted through the official entry method will not be accepted.

The use of script, macro or any automated system to enter the Promotion is prohibited and entries made (or appearing to be made) using any such system will be treated as void. Any incomplete or fraudulent entries will also be treated void.

Winners and Prizes

There will be 20 prize winners. Participants will need to create their post on social media nominating their NHS Hero and fill in the online entry form (ensuring all stages of the entry process are complete).

The entry post and first and last name of the winning nominees and persons who selected them may be announced publicly by the Promoter.

The winners will be selected by a panel of judges. The decision of the panel will be final and binding between both the Promoter and competition winners. Winners will be required to provide proof of theiremployment under the NHS. There will be a total of 20 nominees selected as winners. Details of the holiday prize won by the ‘NHS Hero Nominee’s’ are as follows:

  1. A seven (7) night stay for two (2) people on a minimum bed and breakfast basis at any of the partner hotels listed on
  2. Return economy class flights with the standard baggage allowance of the scheduled airline applicable.
  3. Airport transfers in Barbados.
  4. selected attractions (see details on Barbados Cares website)

All holidays are subject to availability and blackout dates may apply. The prize must be booked in advance and is valid for travel starting only when current non-essential travel restrictions are lifted. All flight seats, room types, hotel allocations are subject to availability and will be allocated on a first come first serve basis.Whilst the Promoter will make every effort for winners to travel on their preferred dates, winners will be required to submit several potential travel dates in case that the allocation is already used up on their preferred dates. Reservation changes will not be permitted after tickets have been confirmed and hotel rooms have been allocated. All winners will be required to take their holidays latest by 31stOctober 2021.

Blackout dates include:

  • 1st December 2020 – 28th February 2021
  • Easter Holiday Weekend 2021

All incidental expenses will be the responsibility of the prize-winners. Once the holiday has been booked, it is non-changeable and non-refundable. No cash alternative to the prize, in part or in whole, will be offered. If you miss your flight or fail to take the outbound leg of the journey, your flights will be void and cancelled.

Individual winners and the accompanying guest must travel on the same itinerary. All parts of the prize must be used within in the same booking. The prize does not include travel between the winner’s home and the UK airport, travel insurance, food and drink outside of what is previously declared, personal expenses or any other incidental costs. Winners and his/her guest are solely responsible for ensuring they have all the necessary valid travel documentation (including passport/visa/visa waiver as may be required), obtaining adequate travel insurance and appropriate vaccinations / inoculations for foreign travel at their own expense. The prize winner can refer to the website found here for travel advice to Barbados.

In the event that, for reasons beyond the Promoter’s reasonable control the Promoter is unable to award the prize as described in these Terms and Conditions, the Promoter reserves the right to award a prize of a similar nature and of an equivalent monetary value.

Winner Announcement and Claiming of Prize

The participant(s) will be notified through their social media handle and/ or other contact details provided to the Promoter within 30days after the end of the promotion period. They will be asked to provide a contact number for their NHS Hero nominee so that the Promoter can contact them and award the prize, as well as verify their eligibility where necessary.

If the winner cannot be contacted or is not available, the promoter reserves the right to re-draw another entrant. Winners may be required to submit valid identification before receiving the prize to prove their eligibility.

Winners will be required to confirm acceptance of their prize within28 days of having been notified. A voucher and all other adequate documentation will be provided to the winner, which must be retained.

If the winner does not claim their prize by the date specified, refuses to or is unable to provide eligible address for receipt of their prize, the Promoter retains the right to award the prize to another participant.

A list of winners (name and general location) can be requested and will be found on the BarbadosCares website after the competition’s close.

Data Protection, Publicity & Rights of Use

Participant data will be collected by the Promoterand may be shared with the Promoter’s agents and affiliates and any third-party prize provider. Information provided by participants will only be used for the purpose of conducting this Promotion (including for prizes to be delivered) and other purposes as may be specified at the time of entry or on other Promoter’spromotional materials. Personal information will be used in accordance with the applicable privacy policy in place.

Participant’s names will be published or made publicly available if they are a winner of the Promotion. We may also make free use of this information and participant’s photographs, videos or audio clips for both during this promotion and future marketing activity by the Promoter. The winner and their guest may also be required to participate in reasonable publicity activities relating to this Promotion in the UK and Barbados.

The winner agrees to the use of their name and image in any publicity material. Any personal data relating to the winner and any other entrants will be used solely in accordance with current UK data protection legislation and will not be disclosed to a third party.

By entering this competition each entrant confirms that their submissions are their wholly-owned creations and that, to the extent that such entries make use of any third party materials, these have been fully cleared unless they are no longer protected by copyright or other intellectual property rights.

By submitting an entry, each entrant grants the Promoter a perpetual, royalty-free, non-exclusive licence to edit, publish, translate, modify, adapt, make available and distribute the entry throughout the world in any media now known or hereafter invented.


The decision of the Promoter is final and binding on the participants.

In the case that participants do not provide the required information requested when participating in the Promotion, their entry will become void.

The Promoter reserves the right to require participants to prove their eligibility to the Promotion. If any winner is found to be ineligible, the Promoter reserves the right to award their prize to another participant and/or require the return of the prize if already awarded.

Participants must not do anything illegal and/or dangerous and/or that would put themselves or others at any risk. The Promoter will not be responsible for any damage, loss or injury resulting from participant's entry into the Promotion or their acceptance and/or use of the prize, or for technical, hardware or software failures, lost, faulty or unavailable network connections or difficulties of any kind that may limit or prohibit participant's ability to participate in the Promotion. The Promoter holds no responsibility for any lost, damaged, delayed, illegible or incomplete entries. Nothing in these Terms and Conditions shall in any way limit the Promoter's liability for death or personal injury caused by its negligence or for any other matter where liability may not be limited as a matter of law.

The Promoter reserves the right to cancel, modify or replace the Competition (including altering prizes) at any time ifthe Competition is not capable of being conducted as specified. Any participant who enters or attempts to enter the Promotion in a manner, which in the Promoter's reasonable opinion is contrary to these Terms and Conditions or by its nature is unjust to other participants (including tampering with the operation of the Promotion, cheating, hacking, deception or any other unfair playing practices such as intending to annoy, abuse, threaten or harass any other participants or the Promoter and/or any of its agents or representatives) may be rejected from the Promotion at the Promoter's sole discretion.

Furthermore, where such actions have significantly impaired the Promotion, the Promoter may, at its sole discretion, add further stages to the Promotion as it deems reasonably necessary in order to resolve any problems arising from such actions.The Promoter reserves the right to amend these Terms and Conditions. Any amendments will be published on the relevant website.

The promoter of this Promotion is Barbados Tourism Marketing Inc of One Barbados Place, St Michael, Barbados West Indies (the “Promoter”).


These terms and conditions are governed in accordance with the laws of Barbados, West Indies.

By entering the competition, each entrant agrees to be bound by these terms and conditions.

Standard Terms & Conditions

These terms and conditions are the competition rules that apply to all competitions (“Competitions”) organised by or on behalf of Barbados Tourism Marketing Inc (the “Promoter”).

The “Promoter” will refer to Barbados Tourism Marketing Inc whose registered office is One Barbados Place, St Michael, Barbados West Indies.

Throughout these rules any references to the Promoter will also include all agents, sponsors and promoters involved in organising competitions through or on behalf of any member of Barbados Tourism Marketing Inc.

In addition to these Rules, other specific terms and conditions will apply to particular Competitions (“Specific Terms and Conditions”). In the event of any discrepancy between these Rules and the Specific Terms and Conditions, the Specific Terms and Conditions shall prevail.

By entering a Competition, entrants are indicating their agreement to be bound by these Rules and any other applicable Specific Terms and Conditions.

The Promoter reserves the right to cancel or alter any Competition, these Rules or any Specific Terms and Conditions at any time without prior notice.

The Promoter reserves the right to substitute prizes with another prize of comparable value or cash equivalent through reasonable valuation in the event that it is unable to provide the intended prize.

Participation in the Competition

All entrants must be over 18 years of age and be a resident in the UK (England, Northern Ireland, Scotland Wales) to enter the Competition.

Officers, employees and agents of the Promoter and any party associated or directly connected to or with the specific Competition (including sponsors) and their families, officers, employees and agents are not eligible to enter any Competition.

Only one entry per person per Competition will be permitted, unless clearly stated otherwise.

Proof of sending a post is not proof of our receipt to your entry. No responsibility can be accepted for entries that are lost, delayed or damaged or otherwise affected by matters outside our control.

In the case of Competitions having a closing date and/or time, all entries must be received before the stated date and/or time. Late entries will not be taken into account when selecting a winner / winners.

The Promoter reserves the right to cancel, modify or replace the Competition (including altering prizes) at any time ifthe Competition is not capable of being conducted as specified.


The Promoter reserves the right to disqualify any contestant for reasonable cause.

Entrants agree thattheir entry to the Competition (including any text, audio, video and photographs):

  1. does not contain or feature any personal or private information about any person without that person’s consent (proof of which must be provided to the Promoter upon request);
  2. does not contain any content that is offensive, defamatory, racist, homophobic, derogatory, pornographic, obscene, sexist, illegal, and/or otherwise inappropriate;
  3. is not subject to any third party agreements and the Promoter will not be required to pay any sums to any third party as a result of the Promoter’s use or the exploitation by the Promoter of the idea, video or other rights in any entry; and
  4. does not contain any known virus, trojan horse, worm, trapdoor or similar software that may in any way infect or affect any of the Promoter’s hardware or software systems.
  5. agrees that all submissions made using dedicated # tag handles and or on the website will become the property of the Promoter which could be used in future marketing activity.

The Promoter shall not hold any responsibility for any damage, loss, injury or disappointment suffered by any entrant entering, or being unable to enter, any Competition or as a result of accepting any Competition prize.

The Promoter shall not be held responsible for any problems or technical malfunction, or failure of any entry to be received on account of technical problems or traffic congestion online or at any website.

All taxes, travel insurance, spending money, transfers, and other out of pocket expenses, unless specifically stated, are the sole responsibility of the prize-winner.

No Competition prize may be transferred or assigned to any other person. No cash alternative or alternative prize will be available. In the event of the advertised Competition prize becomes unavailable for any reason, the Promoter reserves the right to offer an alternative prize to the winner (s).


BTMI, and its affiliates, hereby specifically reserves the right to terminate, cancel, suspend and/ or modify the promotion if any fraud, computer virus (or of any other device) or other technical problem corrupts the administration, security, safety of the promotion, as determined by Promoter in its sole discretion.

BTMI, and its affiliates, reserves the right to at any time vary the terms of the Promotion, to amend its Terms and Conditions, or to withdraw the Promotion. In any of these events notice will be given via media advertisements or messages to customers or via its social media platforms and will be effective immediately or as of the date referred to in such notifications.

BTMI, and its affiliates, cannot be held responsible if any or all included prizes are unavailable for any reason, including any natural or unnatural occurrence.

The Promoter reserves the right to disqualify any contestant for reasonable cause.

BTMI, and its affiliates, cannot be held responsible if any or all included prizes are unavailable for any reason, including any natural or unnatural occurrence.

Barbados Tourism Marketing Inc. reserves the right to post, publish or otherwise use any image, video, audio clip and text entered in this promotion, unless otherwise specified.

BTMI, and its affiliates, cannot be held responsible if any or all included prizes are unavailable for any reason, including any natural or unnatural occurrence.

What is Barbados Cares?

Barbados is a small island with a big heart.
Barbados Cares was launched in October 2019 following the collapse of Thomas Cook, to offer £100 in-resort credit and attraction discounts to visitors who were due to travel to Barbados with the airline and had re-booked through other channels.
Amid the COVID-19 pandemic, Barbados Cares has been adapted to become a platform offering incentives, competitions and other such campaigns in times of need, where required, with this website acting as the hub for any future campaigns during challenging times.